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Society partners with radio stations to fight brain cancer

29 June 2016

Toronto -

The Society is proud to announce a partnership with Bell Media, Corus Entertainment, Newcap Radio and Rawlco Radio to support brain cancer research. Starting now through the end of August, Bell Media’s 97.7 HTZ-FM in St Catharines, ON, is inviting its listeners to text-to-give in honor of Tragically Hip front man Gord Downie. For the month of August, CJAY 92 in Calgary will jump onboard.

On Canada Day, 97-7 HTZ FM St. Catharines, C-FOX 99.3 Vancouver, ZED 98.9 Red Deer and Rock 102 FM in Saskatoon will feature the music of the Tragically Hip, celebrating this iconic Canadian band, and raising money for brain cancer research at the Canadian Cancer Society through the text-to-give campaign. Listeners are being asked to text the word “FIGHT” to 20222 to make a donation.

In May, Downie revealed that he had been diagnosed with glioblastoma, a currently incurable brain cancer. He is one of 3,000 Canadians who will be told this year that they have brain cancer.  

“All of us at the Canadian Cancer Society were sad to hear about Gord Downie’s diagnosis of glioblastoma,” says Paulanne Jushkevich, Chief Philanthropy Officer, Canadian Cancer Society. “Despite investing $10 million in the last 5 years in brain cancer research projects across the country, there is still a long way to go. Survival rates are still low and we can’t fund brain cancer research without help from our generous donors.

To donate to the brain cancer research fund

Text the word FIGHT to 20222, visit cancer.ca/brainresearch or call 1-800-268-8874.

About brain cancer

Last year, about 1,700 men and 1,250 women were diagnosed with brain cancer, and it’s expected that nearly 2,000 Canadians will die from the disease this year. Brain cancer is the most common cause of cancer death in children aged 0–14, and the second most common cause of cancer death among older adolescents and young adults aged 15–29. Gord Downie of The Tragically Hip was diagnosed with glioblastoma – the most common type of brain cancer in adults, and one with an average survival of less than 15 months after diagnosis. Glioblastoma is currently incurable.

About the Canadian Cancer Society
The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

For more information, please contact:

Rosie Hales

Communications Specialist

Canadian Cancer Society

National office

Phone: 416 934-5338