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Canadian Cancer Society announces generous funding from Essentia

17 November 2015

Toronto -

The Canadian Cancer Society is pleased to announce a partnership with Canadian organic mattress manufacturer and retailer Essentia. Through a percentage of its sales, Essentia will donate up to $1 million to provide research funding for hard-to-treat cancers.

Founder and CEO of Essentia, Jack Dell’Accio, didn’t plan to be in the mattress industry until a family member was diagnosed with cancer. “According to the Canadian Cancer Society, 2 in 5 Canadians will be diagnosed with cancer in their lifetime. I started Essentia after having someone close to me face cancer,” says Dell’Accio. “It put me in a position to understand the value of rest and recovery, physical support and a good night’s sleep.”

Essentia’s raison d’être is about promoting health, wellness and recovery while you sleep. Many of Essentia’s users say they have benefited greatly from the mattress technology, helping them deal with pain and lack of sleep during treatments. Essentia has now grown to become a lifestyle choice for preventive health, as well as a choice for pro athletes to help them recover from training, injury and concussions.

“We are on the eve of Essentia’s 10th anniversary and I am proud to see the company come full circle by supporting the Canadian Cancer Society and the drive to eradicate cancer,” says Dell’Accio.

In recognition of Essentia’s generous support, the Society will establish the Jack Dell’Accio Fund in honour of Vito Dell’Accio for research into hard-to-treat cancers, prevention awareness and recovery.

“We’re so grateful for this partnership with Essentia. The funds raised will support research projects focused on hard-to-treat cancers like brain, pancreatic and lung, which have low survival rates. We are striving to double these survival rates,” says Paulanne Jushkevich, Chief Philanthropy Officer, Canadian Cancer Society.

About Essentia

Essentia is a Canadian success story, creating the world’s only natural memory foam mattresses, which are manufactured just outside Montreal. Championed by pro athletes and health gurus alike, Essentia’s patented natural memory foam and molding technology address comfort and health without compromise. You can find Essentia stores across the USA and Canada. Learn more at myessentia.com.

About the Canadian Cancer Society

The Canadian Cancer Society is a national, community-based organization of volunteers whose mission is to eradicate cancer and enhance the quality of life of people living with cancer. Thanks to our donors and volunteers, the Society has the most impact, against the most cancers, in the most communities in Canada.

For more information, please contact:

Rosie Hales

Communications Specialist

Canadian Cancer Society

National office

Phone: 416 934-5338