Cancer Prevention gets a boost from Healthy Families BC strategy

24 May 2011

Vancouver -


“Premier Christy Clark and the government of BC have taken a leadership role in introducing healthy public policies which, combined with healthy living behaviours, have the potential to prevent about half of all cancers,” says Barbara Kaminsky, CEO, Canadian Cancer Society, BC and Yukon. “This shows a strong commitment by the government in recognizing that individuals and families need support in making healthy choices easier choices.”


The programs announced under the strategy will help to reduce the burden of various chronic diseases and reduce health care costs, by providing British Columbians exposed to the common risk behaviours of unhealthy eating, physical inactivity, smoking and obesity.


 “There isn’t one magic silver bullet when it comes to reducing the burden of disease among families,” says Kaminsky. “This government deserves to be applauded for recognizing this by seeking to address it from a multidimensional perspective. A variety of strategies need to be in place and the Healthy BC strategy is a giant step forward to preventing disease and to building healthier families and stronger communities.”  


Two in five Canadians will be diagnosed with cancer at some point in their lives and one in four will die of cancer. In BC in 2011 it is estimated that there will be 22,100 new cases of cancer diagnosed and 9,300 deaths.


“Cancer continues to be the leading cause of death,” says Kaminsky. “However as a community and as individuals we can prevent cancer. Stopping cancer before it starts has the greatest potential to reduce the burden of cancer.” 

The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

For more information, please contact:

Catherine Loiacono

Manager, Media Relations

Canadian Cancer Society

Phone: 604-675-7340