Canadian Cancer Society partners with Province to launch nation wide daffodil campaign

01 April 2011

Vancouver -

Two out every five of us will be diagnosed with cancer in our lifetime. One out of every four of us will die of cancer.  Now you can show people fighting cancer they’re not alone.

The Canadian Cancer Society, BC and Yukon is tackling cancer in a new way by launching its daffodil pin campaign as part of its annual Daffodil month campaign.

“We are asking British Columbians to join our fight for life by wearing a daffodil pin as a symbol that demonstrates support to those affected by cancer,” says Barbara Kaminsky, CEO, Canadian Cancer Society, BC and Yukon. “More than 21,000 British Columbians will be diagnosed with cancer this year; we want them to know that they are not alone. The Society is there to support them on their journey and so can every British Columbian.”

To help build the momentum across B.C., the Society, in conjunction with the Province of British Columbia, has revealed proclamations officially declaring April as Daffodil Month and April 27th, specifically, as Daffodil Day.  

“We have all been touched by cancer either directly or indirectly,” said Michael de Jong, Minister of Health. “The daffodil pin will help us show our support for cancer survivors, as well as raise awareness of the ways we can all help fight this disease.”

Prostate, lung, colorectal and breast remain the most common forms of cancer in men and women.

This campaign was piloted in BC last year and is this year is being launched nationally.

Donations from every pin will be dedicated to supporting people living with cancer, funding research to outsmart cancer and preventing cancer before it starts. The Canadian Cancer Society delivers caring, practical and personal support to people with cancer through the toll free Cancer Information Service; Cancer Connection one to one telephone peer support; Camp Goodtimes  for children, youth and families; safe and supportive accommodation for patients during treatment; and, safe reliable transportation to treatment through the Volunteer Driver and Freemasons Cancer Car Program.

Daffodil Pins can be found at some of the following locations province-wide:

·        WIRELESS WAVE and tbooth Mobile

·        Chevron Town Pantry

·        BC Liquor Stores

·        Pharmasave

·        Marketplace IGA

·        abc Country Restaurant

·        Flight Centre

 For a full listing of locations, visit www.fightback.ca.

The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

For more information, please contact:

Catherine Loiacono

Manager, Media Relations

Canadian Cancer Society

Phone: 604-675-7340