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Cops for Cancer campaign in B.C. and the Yukon Territory raises close to $2.7 million 18
December
2006
VANCOUVER -
The Canadian Cancer Society today released results from its ninth annual Cops for Cancer fundraising and awareness campaign in British Columbia and the Yukon Territory. Gross revenue from four multi-day cycling “Tours” is estimated at $2.7 million; net revenue is approximately $1.9 million. In September nearly 100 law enforcement and emergency services officers from across the province pedaled some 3,000 kilometers combined through more than 60 communities in the northern region of B.C., the Fraser Valley, Greater Vancouver, and on Vancouver Island. As members of the “Jr. Team,” childhood cancer survivors inspired riders in each of the four tours to complete their daunting journey. Many generous sponsors and donors from the 2006 Tour de Rock, Tour de Coast, Tour de Valley and Tour de North are collecting funds in support of these events. The average overall direct fundraising cost for the four Cops for Cancer tours was 30 per cent. Approximately $.70 of every dollar raised from Cops for Cancer supports pediatric cancer research and Canadian Cancer Society programs that help children and families, including summer camps and a toll-free Cancer Information Service (1-888-939-3333). “The results represent a financial snapshot of the Cops for Cancer events,” said Kayla Stevenson, Vice President, Revenue Development for the Canadian Cancer Society, BC and Yukon Division. “Across the province, we are seeing a shift to more year-round donations in support of community events and anticipate donations for Cops for Cancer will continue in the next few months.” Each year, the Canadian Cancer Society uses a variety of fund raising methods to further its mission to eradicate cancer and assist those living with the disease. Fund raising methods include the Cops for Cancer tours, Relay For Life events, the historical Door-to-Door Campaign, galas and other special events, direct mail, planned giving and sponsorships. “We are very pleased with the results and grateful for the incredible community support,” Stevenson said. “The Cops for Cancer events are truly a focal point within dozens of communities that rally behind the law enforcement officers and thousands of volunteers in the fight against cancer. Donations to the Cops for Cancer events can still be made at any Canadian Cancer Society office in British Columbia or the Yukon, or online at www.cancer.ca.” The Society adheres to the Ethical Fundraising and Financial Accountability Code from Imagine Canada and formally reports its fundraising results annually. The 2005/2006 Annual Report and audited financial statements are available online at www.cancer.ca. Since 1938, the Canadian Cancer Society has operated as a national charitable organization that provides valuable cancer information services, funds research and educates Canadians on cancer risks. In British Columbia and the Yukon, the Society works with approximately 20,000 volunteers in over 80 communities, has funded $19 million in B.C.-based research over the last five years including nine new research grants in 2006/07 worth more than $4.6 million, and recently established the Canadian Cancer Society Chair in the Primary Prevention of Cancer at UBC. For more information, visit www.cancer.ca, or call our toll-free, bilingual Cancer Information Service at 1-888-939-3333. -30- For more information, please contact: Charlene Krepiakevich Vice President, Marketing & Communications BC and Yukon Division Phone:
(604) 675-7360
(604) 839-6508
Kristine Carrick Manager, Media Relations Canadian Cancer Society, BC and Yukon Division Phone:
(604) 675-7336 Cell: 604 831 2598
604 831 2598
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